I help businesses grow by designing thoughtful brands and digital products that connect with people.
I don't distinguish between physical and digital products. I see systems built to solve human needs. My journey started in industrial design, where I mastered form and function. But it was co-founding Galula, my own furniture brand, that I had my biggest realization: a great product cannot succeed without a solid business strategy, a compelling brand, and a seamless customer experience. That journey taught me what product design is truly about: building a bridge between business goals and tangible user value. Today, I bring this holistic perspective to the digital realm, helping companies grow by creating products and brands that not only work beautifully but also forge a real connection with their audience.
APPROACH
I see design as a bridge between people and businesses, a way to connect purpose, functionality, and emotion.
My process blends curiosity, empathy, and strategic thinking, exploring how users think, feel, and interact to shape experiences that are both meaningful and effective.
FOCUS AREAS
My work covers digital product design, e-commerce, brand strategy, creative direction, and physical product design.
No matter the medium, my goal is to create solutions that are coherent, usable, and emotionally engaging, where beauty and logic coexist.
PROCESS
I believe good design starts with understanding.
By combining research, intuition, and collaboration, I aim to align user needs with brand identity and measurable business goals, transforming ideas into tangible results.
TOOL KIT
Design
Figma, Adobe Suite
UX Research
Figjam, Miro, Hotjar, Maze
Web & Email
Shopify, Squarespace, Wordpress, Mailchimp, Brevo, Notion, Asana
AI
ChatGPT, Manus
A BIT MORE ABOUT ME
Outside of design, I love being surrounded by nature and plants, caring for them, pruning, watching them grow.
I also find calm in drawing and painting, small creative rituals that help me recharge and stay inspired.