Hi!
Connecting business goals and user needs through creative design, strategic project management, and a deep understanding of human behavior.
I approach design as a bridge between strategy and emotion, blending creativity, business thinking, and empathy to craft meaningful experiences.
My process moves fluidly from research to execution, ensuring that every decision aligns user needs, brand identity, and measurable goals.
With a collaborative and curious mindset, I bring ideas to life across digital products, e-commerce, and physical design, always aiming for solutions that are both thoughtful and impactful.
Digital Product Design
Physical Product Design
Combining user, market, and business needs to design products that are viable, meaningful, and effortless to use.
I build strategies that connect brand vision to business goals through positioning, visual identity, and consistent presence across all touchpoints.
Brand Strategy
Creative Direction
E-commerce
From concept to production, I design physical products that balance brand vision, production feasibility, and market needs, always keeping aesthetics in harmony.
I create and optimize online stores that balance design and usability, driving engagement and conversion growth.
Shaping visual direction across product design, photography, and campaigns, ensuring every detail feels cohesive and true to the brand.
Design: Figma, Adobe Suite
UX Research: Figjam, Miro, Hotjar, Maze
Web & Email: Shopify, Squarespace, Wordpress, Mailchimp, Brevo, Notion, Asana
AI: ChatGPT, Manus
Tools
Selected Work
LENDZZY
*WIP
GALULA
BRAND STRATEGY
GALULA
PRODUCT DESIGN
